Public Service Announcements

GI Joe Public Service Announcements

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In 1970 the Federal Communications Commission, acting under the direction of Congress, adopted new regulations regarding children’s programming. This was primarily done in reaction to Mattel’s “Hot Wheels” cartoon of 1969, which was met with stern opposition by various parental busybody organizations. These regulations effectively had three goals (1) Remove death and violence from all cartoons, (2) Cartoons can not be used as long-form commercials for toys, and (3) any cartoons produced after 1970 had to include educational content.


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